Content Editor
April 19, 2023

Tiktok continues to dominate the social media landscape–making it an important part of the world’s pop culture. Recently, this platform has already accumulated 1 billion monthly active users, given the fact that it was only launched in 2016 by the Chinese technology company, ByteDance, beating Facebook, Twitter, Youtube, and Instagram seven years after they launched. This social media giant has exponentially grown during the COVID-19 pandemic, giving every user, particularly the young generations, a platform for entertainment, news, and trends. 

Given the amount of active users of Tiktok, it has been the perfect time for businesses to elevate and change the way they plan and execute social media campaigns and marketing–as it becomes easier to target consumers, influence their consumption behavior, and eventually guarantee ROI and conversions, only through the platform’s e-commerce, Tiktok Shop.

What is TikTok Shop?

Image from Klaiya Digital Solution

Tiktok Shop is generally a social e-commerce solution that enables merchants, brands, creators, and users to advertise, market, and sell products and services directly on Tiktok through videos, LIVEs, and product showcase tabs. Anyone can sell anything, making it convenient for consumers to look for the products they need (and they don’t). Moreso, a culture of  “Tiktok made me buy it” allows users to make compelling videos,  which eventually persuades their audience to immediately buy the product on the ýellow basket’ is  indeed a phenomenon that makes a specific product blow up so fast. 

Opening the Storefront: Setting Up Your TikTok Shop

If you haven’t utilized Tiktok Shop yet, this is your sign to maximize this platform and let the world know about your business, whether it’s small or big. 

Setting up your tiktok shop is easy. If you have an existing account already, you can use it to register. You can also devote a newly created one dedicated to your shop if that’s more convenient for you. 

Image from TikTok Shop

Here’s the step-by-step guide on how to create a Tiktok Shop:

1. Registration Landing Page - Go to PH Tiktok Shop Seller Center URL to register your account. Make sure that the URL is for the Philippine Market. Once it’s registered, you can verify if the account operates in the Philippines only.
2. Use Phone Number or Email to Register - They will ask you to enter either your phone number or email to verify if it’s really you who created the account.
3. Set Shop Contact Information - Once you’re done to register your account, proceed to input your shop’s contact information. Click “start selling” after.
4. Complete needed Requirements - Before Tiktok Shop allows you to sell, you will need to complete the three needed requirements as follows:

• • Verify Documents - You will need to type in and verify personal information. Provide a Valid ID (any government -issued ID will do) and a business registration document (both SEC and DTI certifications are accepted)
  • Add First Product - By clicking the “Add Product” button, insert your first product you want to sell to your audience. After filling this out, make sure you also include the pickup address to ensure a smooth transaction with your partner logistic company.
  • Provide Bank Account - Lastly, type in your bank account intended for payments. Click My Account > Seller Profile > Payments

4 Tips on Increasing Your TikTok Shop Sales

Promote Your Products

Image from Locad

Promoting your product consistently on the platform creates a positive impression on your target audiences, thus driving engagements to your contents. Make sure that the way you promote it reflects your business’ values and vision, and that you always speak your target market’s language. 

Collaborate with Influencers

Image from LinkedIn

Influencers have a specific niche and getting your business to collaborate with them helps to attract more potential consumers, resulting in your business to get more recognition and trust from the people. Carefully pick influencers whose contents match your business’ identity.

Optimize Your Product Catalog

Optimizing your product catalog drives organic traffic and SEO results. It is an essential marketing tactic to ensure better search rankings and conversion rates.

Establish a Strong Presence on the Platform

Image from Search Engine Journal

As aforementioned, consistency in making contents gives your business a strong presence on the platform. Establishing your business identity makes it easier for users and consumers to know what your business/products are all about and who it caters to. 

Businesses, whether micro or macro, should always adapt to the ever-changing digital trends. In today’s social media landscape where Tiktok dominates everything, it is crucial for business owners to fully understand its dynamics to take advantage of its key features and use it to bring out possibilities–both for consumers and the sellers.