Tiktok continues to dominate the social media landscape–making it an important part of the world’s pop culture. Recently, this platform has already accumulated 1 billion monthly active users, given the fact that it was only launched in 2016 by the Chinese technology company, ByteDance, beating Facebook, Twitter, Youtube, and Instagram seven years after they launched. This social media giant has exponentially grown during the COVID-19 pandemic, giving every user, particularly the young generations, a platform for entertainment, news, and trends.
Given the amount of active users of Tiktok, it has been the perfect time for businesses to elevate and change the way they plan and execute social media campaigns and marketing–as it becomes easier to target consumers, influence their consumption behavior, and eventually guarantee ROI and conversions, only through the platform’s e-commerce, Tiktok Shop.
What is TikTok Shop?
Image from Klaiya Digital Solution
Tiktok Shop is generally a social e-commerce solution that enables merchants, brands, creators, and users to advertise, market, and sell products and services directly on Tiktok through videos, LIVEs, and product showcase tabs. Anyone can sell anything, making it convenient for consumers to look for the products they need (and they don’t). Moreso, a culture of “Tiktok made me buy it” allows users to make compelling videos, which eventually persuades their audience to immediately buy the product on the ýellow basket’ is indeed a phenomenon that makes a specific product blow up so fast.
Opening the Storefront: Setting Up Your TikTok Shop
If you haven’t utilized Tiktok Shop yet, this is your sign to maximize this platform and let the world know about your business, whether it’s small or big.
Setting up your tiktok shop is easy. If you have an existing account already, you can use it to register. You can also devote a newly created one dedicated to your shop if that’s more convenient for you.
Image from TikTok Shop
Here’s the step-by-step guide on how to create a Tiktok Shop:
4 Tips on Increasing Your TikTok Shop Sales
Promote Your Products
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Promoting your product consistently on the platform creates a positive impression on your target audiences, thus driving engagements to your contents. Make sure that the way you promote it reflects your business’ values and vision, and that you always speak your target market’s language.
Collaborate with Influencers
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Influencers have a specific niche and getting your business to collaborate with them helps to attract more potential consumers, resulting in your business to get more recognition and trust from the people. Carefully pick influencers whose contents match your business’ identity.
Optimize Your Product Catalog
Optimizing your product catalog drives organic traffic and SEO results. It is an essential marketing tactic to ensure better search rankings and conversion rates.
Establish a Strong Presence on the Platform
Image from Search Engine Journal
As aforementioned, consistency in making contents gives your business a strong presence on the platform. Establishing your business identity makes it easier for users and consumers to know what your business/products are all about and who it caters to.
Businesses, whether micro or macro, should always adapt to the ever-changing digital trends. In today’s social media landscape where Tiktok dominates everything, it is crucial for business owners to fully understand its dynamics to take advantage of its key features and use it to bring out possibilities–both for consumers and the sellers.